Digital Revolution in Metal Powder Procurement: how qualloy Is Transforming the Market

Additive Manufacturing places specific demands on the metal powder used — whether in terms of chemical composition, particle size distribution, or production method. For a long time, selecting the right powder was hindered by fragmented supply chains, limited transparency, and strong brand dependence. Metal powders were often treated as a black box: high prices were based on brand names rather than on objective quality data.

One approach to solving these challenges is through digital standardization and opening up the procurement process. qualloy’s digital marketplace takes this path by connecting certified metal powder producers worldwide with industrial buyers — using a unified data structure, traceable product specifications, and automated comparison tools.

At its core is the idea of treating metal powders not as hard-to-compare specialty goods, but as standardized industrial products with clearly defined properties. Users can filter by alloy type, production method, or particle size distribution to identify suitable materials. Qualified powders can be ordered online with just a few clicks — including direct comparisons of prices and delivery times across different manufacturers. Selection is data-driven and supported by detailed product sheets.

In addition to marketplace offerings, qualloy — in partnership with investor Rosswag Engineering — also provides its own powder brand. These powders are qualified in Germany and tested according to established standards, offering users an additional high-quality option at an attractive price point.

In times of volatile markets and geopolitical uncertainty, a digitally supported procurement process with high transparency offers clear strategic advantages. Digital marketplaces not only reduce costs but also help companies build a resilient and sustainable sourcing strategy in the field of Additive Manufacturing.